unit 6 assignment strategic marketing plan
Unit 6 Assignment 2 – Strategic Marketing Plan
Instructions
This unit, you will complete all remaining sections of your Strategic Marketing Plan. This plan is to be based on your New Shoes Simulation company. Ensure that you include all feedback from the previous sections as well. Add sections III and IV to your existing plan.
Section
Marketing
- NEW Proposed Marketing Mix (Product, Price, Place, Promotion)
- This should be based on the decisions that you have made throughout the New Shoes simulation.
- Provide a description and explain the situation based on the New Shoes simulation
Section IV
- Marketing Action Programs
- Controls
- Conclusion
- Executive Summary (belongs at the beginning and summarizes the entire plan)
Assignment Parameters
- Accurate description and reference of all concepts and theories learned from course material.
- Practical examples of concepts that lead to continuing interest in the topic.
- Synthesis of concepts and theories from other course activities.
- Well-organized, clearly presented work ( free from excessive spelling and grammatical errors)
- Properly cited sources using APA 6th edition.
- Ensure use of the assignment rubric,
, and guidelines.
template
Assignment Objectives
- Prepare a strategic marketing plan.
- Analyze the role of controls and marketing actions programs when developing a successful strategic marketing plan.
Assignment Resources
Rubric
BU220 Unit 7 Strategic Marketing Plan Rubric
Criteria | Ratings | Pts | ||||||
---|---|---|---|---|---|---|---|---|
This criterion is linked to a Learning OutcomeTopic |
|
12.0 pts |
||||||
This criterion is linked to a Learning OutcomeExisting Knowledge, Research, and/or Views |
|
12.0 pts |
||||||
This criterion is linked to a Learning OutcomeContent |
|
30.0 pts |
||||||
This criterion is linked to a Learning OutcomeAnalysis |
|
30.0 pts |
||||||
This criterion is linked to a Learning OutcomeConclusion |
|
12.0 pts |
||||||
This criterion is linked to a Learning OutcomeLimitations and Implications |
|
12.0 pts |
||||||
This criterion is linked to a Learning OutcomeWriting |
|
6.0 pts |
||||||
This criterion is linked to a Learning OutcomeAPA |
|
6.0 pts |
||||||
Total Points: 120.0 |
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