Topic 1 defend or contradict this statement: developing marketing

Topic 1

Defend or contradict this statement: Developing marketing strategy is more important than implementing marketing strategy because if the strategy is flawed, its implementation doesn’t matter.


Palo Alton Software maintains a website devoted to business and marketing plans. Log on to and take a look at a few of the sample marketing plans available. Do these plans use the same framework discussed in the text? What are the differences and similarities?

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