social marketing issues with a campaign

12pt. Double Spaced. APA format. Title and Reference page.

Search online and find a website for an organization which has a campaign promoting a core issue that interests you
(For example: The Red Cross and need for blood donations–You may not use this example).

Start your essay with a short overview of the organization and the issue (just a few lines).

-What clear messages do you see?

-What audiences is the institution trying to reach?

-How has technology affected the way this organization presents itself?

-Which of the Assumption and lay theories does the content of your chosen site most closely align with? Why? Explain your answer.

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