Read the Marketing Insight on Lego found at the end of Chapter 5. Respond to the following questions in report format: Why has IDEo been so successful? What is the most difficult challenge that IDEo faces in conducting its research and designing its produ

Read the Marketing Insight on Lego found at the end of Chapter 5. Respond to the following questions in report format: Why has IDEo been so successful? What is the most difficult challenge that IDEo faces in conducting its research and designing its produ

 

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