business proposal 24

As an organizational consultant, you have been working with the management and staff of RPZ Marketing for several months now, listening, observing, asking questions, and making suggestions. During this time, you completed research about the company, particularly about the specific business problem that you believed needed to be solved to enable RPZ Marketing to move ahead profitably in its marketplace. In the assignment you completed in Unit 9, you built the case for the importance of addressing this problem, discussed alternative solutions, recommended the solution that you believed would be most beneficial to the company’s future, and provided the rationale for your recommendation.

In this assignment, you have the opportunity to make a strong case for your solution to the CEO and board of directors of RPZ Marketing by creating a persuasive presentation using Microsoft PowerPoint.


  • Slides. Your presentation should include a minimum of nine slides, including a title slide and reference slide, and no more than 12 slides. As in a professional presentation, the text on each slide should be succinct and impactful, providing only key words or no more than six bulleted points. Focus on providing just enough information from your research to persuade an executive audience. Remember that asking a question is a good way to draw in your audience.
  • Visuals. Visuals, including charts and graphs, if available, should be simple and limited, and directly support the key points on the slide.
  • Notes Section. Write detailed information to accompany your presentation in the Notes section. Use the Notes section to include in-text citations for the sources you used in your presentation. Carefully edit your notes and slides to make sure the information is consistent. Your presentation should be visually appealing and engaging, but simple.


Use the following outline to structure your presentation:

  1. Title slide (One slide).
    • State the title of your presentation, and include your name, the date, and “Prepared for RPZ Marketing.” Describe the result expected when the problem is solved.
  2. Problem slides (Two slides).
    • Summarize the nature of the problem, the key facts involved, and the impact the problem is having on the business.
  3. Potential solution slides (Four slides).
    • Summarize the approaches other companies have taken to solving this problem, what they did, what was effective and what was not. Describe several alternative solutions for solving the problem as it exists at RPZ Marketing.
  4. Solution evaluation slide (One slide).
    • Present the advantages of each approach to solving the problem.
  5. Solution slides (Three slides).
    • Succinctly describe the approach you recommend, and provide a concise summary of the benefits to RPZ Marketing if this solution is implemented.
  6. Reference slide (One slide).
    • Cite the sources you referenced in creating your presentation, using APA style and formatting if possible.

Example assignment: You may use the assignment example, linked in the Resources, to give you an idea of what a Proficient or higher rating on the scoring guide would look like.

Submission Requirements

  • Written communication: Presentation should be clear, well-organized, and support a central idea, with no technical writing errors, as expected of a business professional.
  • References: References and citations are formatted in a consistent style, with a preference for current APA style and formatting.
  • Number of resources: Minimum of three scholarly resources to support the identified solution.
  • Length of presentation: No fewer than nine slides, including the title slide and references slide.
  • Detailed information: Slides should contain only key words or a few bulleted points. Detailed information should be provided in the Notes section and should be consistent with the information on the slides.
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